There's an old joke in the sign business, "A business without a sign is a sign of no business." Ha, ha. But it's true. Especially when it comes to store front businesses who rely on walk in trade and good location as a large percentage of their business traffic. That's why making car magnets for your store is so important. It becomes part of your identity, defines who you are and what you do, and has to be both eye catching and brief and to the point at the same time.
Here in New York, undoubtedly the pizza capital of the world, where this writer hails from, there is a tradition of a type of sign that is as brief and to the point as possible. In BIG red neon capital letters, just one word: "PIZZA." No name, no explanation, no car magnets, everyone knows what a pizza is and New York abounds with individually owned pizza joints run by entrepreneurs who make the best pies on the planet. Take that, Chicago, and even Italy.
Your business' sign should ideally have your name on it, and also let people who don't know you know what it is you offer to do or have for sale. If you're in a high traffic area and cars move by quickly, letters should be big, words sparse, your sign should make a quick impact. Find a car magnets maker who will listen to your type of business and take into consideration the nature of your location and the kinds of customers you are looking to attract. Or even better - design your personalized sign yourself online in no time:
